Nutritional nudging.

Who knew it could be so simple?

In one early test at a store in Virginia, grocery carts carried a strip of yellow duct tape that divided the baskets neatly in half; a flier instructed shoppers to put their fruits and vegetables in the front half of the cart. Average produce sales per customer jumped to $8.85 from $3.99.

When I noted the other week that I agree with Brooks about the legitimacy – and indeed the desirability – of nudging people towards good behaviour, it was with cases like this in mind. Let’s get this going in Britain, please.

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